Are you running a website? Do you need some fresh, exciting marketing strategies? Video marketing could be your answer. By coming up with videos and putting them on the Internet, you will be able to gain customers and let them know all about your services or products. Continue reading to figure out how you can do this.
Use video marketing to allow your customers to get to know you. You could, for instance, record a weekly video in which you talk about your projects and upcoming deals. Make your video marketing campaign interactive by reserving a segment of your weekly video to answer questions customers send you.
A good video does not need to be expensive. You do not need professional equipment; just make sure you keep focused and balanced when shooting. A fancy script is not really necessary either, nor are boatloads of confidence required. Relax, talk to the camera and edit what you do not need in your video, later. In fact, you may not have to do this at all. A slideshow or a PowerPoint could also do the trick.
To help garner even more views embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.
Explore Google Search Stories. This tool allows you to show your audience different things on Google such as results for a certain search query, pictures and maps. This could be a good way to document your online presence, show your audience your featured blog posts or create a guide to assist customers as they order your products.
If you are hosting the video on your website, have a subscription form for your mailing list right below the video. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.
Keep content fresh so that viewers return frequently. Uninteresting content is of little use, aside from sending visitors someplace else. Instead, you want to reach out and engage viewers. Ideally, they should be eagerly anticipating your next video. If you have really interesting content, more people will want to watch it.
Great audio and video equipment makes for a great video. If you use old crappy equipment, you’ll get an effect you might not expect. That doesn’t mean that effect isn’t what you want, so play with the equipment you use until you get the video which matches the tone you wish it to have.
Don’t ignore the negative comments left on your videos. These can often be the more informational feedback you get and should be taken to heart. Obviously, don’t take them personally, but consider how you could avoid such a comment with your next video by changing the content or how you produce it.
Be mindful of how long your video is. Users searching the Internet are generally in a hurry. They don’t want to watch a one or two minute video. In fact, research has shown that putting up a video that is less than 30 seconds long is one of the keys to success.
Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time consuming to make them and put them up online. Therefore, while they are very valuable, you should engage in other tactics as well.
When you’re posting videos using WordPress, check out video sitemap extensions which allow you to easily add the new video to your current video sitemap. Without such a sitemap, Google won’t index your videos and therefore viewers who are searching for them will never be lucky enough to find them.
If you don’t have a website, or can’t handle streaming your video, consider Podbean.com. They’ll syndicate your video out through iTunes so that anyone can view your video on any Apple device. You can also link to them through your site so other devices can see the video around the world.
If you are thinking about using video marketing for your business but do not feel that you have the skills to do it, hire someone. There are a lot of professionals who will produce videos for your company so that you do not have to. This might be a good solution if you do not feel like the camera is your friend.
A great way to generate new and unique content for your video marketing is to interview people at trade shows and conferences within your industry. This will generate buzz throughout your industry and these people will want to share the content that you publish. You will create great content and establish yourself as a professional in your industry.
Try not to make videos that look like ads. If all of your videos make sales pitches, people will start to avoid them. Instead, cater to your viewers’ need for things like valuable insight, trivia, FAQs or tutorials.
Are there any myths about your field or company or products? It’s time to debunk them! Use your video to re-enact the myths in a humorous manner and then tell the truth about the fact in question. Your viewers will enjoy it enough to share it with others on their social media friend lists.
If you are trying to reach a global audience it is best to spend the money on a professional translator. If you are making a video for people in a different country, try using someone who speaks that language in the video. When your videos have the proper translation, your select customer base will understand it better and respect you for your efforts.
Videos are an extremely popular medium on the Internet and you should use this medium to promote your business. Companies which use online video marketing effectively are starting to thrive in the marketplace today. By applying your newly gained knowledge, you can develop a successful video marketing strategy.